New energy label for smartphones and tablets: what professionals and distributors in the sector need to know
New energy label for smartphones and tablets: what professionals and distributors in the sector need to know
From mid-2025, smartphones and tablets sold on the European market will have to include a new energy label similar to those already found on household appliances, televisions and light bulbs. Although at first glance it may seem like a simple addition, this label represents a profound change in the way mobile devices are presented, compared and marketed.
At CelularB2B, as a wholesaler specialising in technology for the professional sector, we believe it is essential to understand and anticipate this change. This article is designed for you, a technology channel professional, distributor, salesperson or integrator who needs to stay up to date not only on the technical specifications of a product, but also on the legal, informational and commercial framework surrounding it.
From mid-2025, smartphones and tablets sold on the European market will have to include a new energy label similar to those already found on household appliances, televisions and light bulbs. Although at first glance it may seem like a simple addition, this label represents a profound change in the way mobile devices are presented, compared and marketed.
At CelularB2B, as a wholesaler specialising in technology for the professional sector, we believe it is essential to understand and anticipate this change. This article is designed for you, a technology channel professional, distributor, salesperson or integrator who needs to stay up to date not only on the technical specifications of a product, but also on the legal, informational and commercial framework surrounding it.
Why an energy label on smartphones?
The European Commission has promoted this measure as part of its strategy for a more sustainable, transparent and durable market. Until now, many purchasing decisions were made based on processors, cameras or design, but energy efficiency, reparability or durability were rarely visible in an objective way.
With this new label, the aim is threefold:
• Empower consumers by allowing them to compare models beyond marketing.
• Promote competition in sustainability among manufacturers.
• Reduce the environmental footprint of the technology sector through more durable and repairable products.
What exactly does this label measure?
The European energy label for mobile devices is not limited to energy consumption. It presents a series of key indicators that reflect the overall performance of the product in terms of sustainability and usability.
Battery energy efficiency
Rate how much energy the device consumes in different scenarios and its battery life in relation to its battery size and type of use. It's not just about capacity, but also about efficiency of use.
Repairability
This indicator provides information on how easy it is to repair the device, what tools are needed, and whether spare parts and technical documentation are available for technicians. Highly relevant for professional fleets.
Water and dust resistance
Includes the device's IP protection rating (e.g. IP67 or IP68), which is very useful for industrial environments or intensive use.
Software and security updates
Specifies how long the manufacturer commits to keeping the device updated. Essential for the business environment and cybersecurity.
Availability of spare parts
Indicate how many years key parts (screen, battery, buttons, etc.) will be available after launch. This allows you to anticipate the total cost of ownership (TCO) in corporate environments.
I - QR code with link to EPREL file
II - Brand
III - Model code
IV - Energy efficiency index
V - Energy rating
VI - Battery life
VII - Drop resistance
VIII - Ease of repair
IX - Charge cycles maintaining 80% battery health
X - Dust and water resistance
XI - EPREL registration code
What advantages does this label offer the professional channel?
Unlike the average consumer, channel professionals have specific objectives: optimising investment, reducing incidents, improving customer service and differentiating themselves through service. This new energy label can be a strategic tool in this regard.
Improve your sales pitch
Having clear, official data on durability, repairability and battery life allows you to offer objective comparisons between devices from different ranges and brands, beyond aesthetics or advertising.
Strengthen your B2B value proposition
Including this information in quotes, product sheets or presentations to end customers (companies, institutions, SMEs) conveys confidence, transparency and expert advice.
Improve fleet management
Companies that purchase mobile phones for operators, technicians or sales representatives greatly value knowing which model has the best repairability ratio, the longest support period or the highest water resistance. Fewer incidents = lower operating costs.
Adds ethical and sustainable value to sales
Professional consumers are also increasingly aware of the circular economy, environmental impact and durability. Using this label as part of your sales pitch reinforces your company's positioning as a responsible supplier.
How to correctly interpret each section of the label
| Indicator | What does it mean? | Ideal level for B2B |
| Energy efficiency | Autonomy vs consumption | A or B |
| Repairability | Ease of repair, availability of parts | Alta |
| Water/dust resistance | IP protection | IP67 or higher |
| Updates | Years of official support | Minimum 4 years |
| Parts availability | Years after launch | 5 years minimum |
Key tip: don't just look at the letter or icon, but read the entire legend (usually found with a QR code or reference to the manufacturer's website).
What should channel professionals do in light of this new regulation?
It is not enough to know that this label exists: it must be incorporated into business and operational processes.
1. Update product files
On your website, PDF catalogue or sales tool, make sure to include the label information in a clear and explanatory manner.
2. Train the sales team
Not all your customers will know how to interpret the label. It is essential that your sales staff know how to explain it and turn it into a competitive advantage.
3. Offer personalised recommendations
Selling to a logistics chain is not the same as selling to a dental clinic. Use the indicators on the label to recommend products tailored to the customer's environment and use.
4. Evaluate current stock
Do you have models without labels or with low sustainability ratings? Take advantage of this opportunity to rotate them with offers, bundles or range renewals.
5. Leverage regulatory compliance as a selling point
It indicates that you are compliant with the new European regulation and that your devices already incorporate it. This generates trust and credibility.
CelularB2B: pioneers in applying the new regulations
At CelularB2B.com, we are already applying the new energy label to products that incorporate it. We have adapted our product sheets so that professionals can see at a glance:
• The energy efficiency of the model
• Its years of support and updates
• Its repairability and protection rating
• Clear information on spare parts and durability
In addition, our sales team has created a guide to explain and interpret this label with a professional approach (download here), making it a valuable tool in the sales process.
Towards a more professional, sustainable and informed market
The arrival of the energy label is not just a bureaucratic issue: it is a lever for real transformation in the technology sector. It provides transparency, raises the bar for manufacturers and gives decision-making tools to both the end consumer and the distribution channel.
At CelularB2B, we are committed to informing, supporting and facilitating the daily work of technology professionals, and this new regulation is an excellent opportunity to do so. Let's take advantage of it, not as a burden, but as an opportunity.